Over the past few months, Sports & Landscape has revamped its commercial team to face a strategic phase, focused on the company’s growth, the consolidation of sustainable turf without microplastics for sports use, and the expansion of the market towards sustainable decorative turf, thanks to the commercial alliance with SYNLawn. Jordi Serracanta is the new Commercial Director. César Parras has joined as the Chief Financial Officer, and Anna Alay as the head of the ISO comprehensive management system.

Jordi Serracanta joined Sports & Landscape a few months ago as a commercial delegate. His excellent work has led to his promotion to Commercial Director, confirming an outstanding business trajectory. With a degree in Management and Public Administration from UPF, a master’s in Sport Management from UPF, and a postgraduate degree in Sports Facilities from UAB, he is passionate about sports and its transformative potential. For over 20 years, he has been a water polo player, manager, coach, and executive. He also served as the Executive President of Baxi Manresa in the ACB basketball league, Councilor of Sports in Manresa, and Advisor in the Department of Business and Knowledge of the Generalitat de Catalunya. Moreover, he was awarded the 2018 Environmental Award from the Generalitat de Catalunya for his project Simbiosi Industrial.

The latest addition is César Parras, appointed as the Chief Financial Officer of Sports & Landscape. He holds a degree in Economics from the University of Barcelona, complemented by a Program for Executive Development (PDD) and studies in Service Marketing at EADA. With a solid professional background of over 25 years in the banking sector, he has held various positions in prominent financial entities, reaching the position of top business executive in Catalonia in one of them, with a specialized focus on corporate business. Additionally, he played the role of business head in Catalonia at Atlax 360, a company specializing in commercial risk management, where he achieved significant successes. He joins Sports & Landscape with the aim of contributing to the success of the expansion plan.

Anna Alay has recently joined the company as the head of the comprehensive ISO management system.

The founder and CEO of Sports & Landscape, Ignasi Senabre, leads this revamped team along with Marta Marin, who serves as controller, project manager, and head of marketing and sales office. Additionally, she oversees the decorative turf business for landscaping and gardening projects.

The experienced team at Sports & Landscape also includes Carles Pascual as the head of the technical department, and Ignasi Senabre Bagur as the coordinator of works and assistant in the commercial department.